Can you answer ‘yes’ to any of the following problem statements about your logo? My logo has too many colors and it’s difficult to see or make it look good on different backgrounds My logo has a complicated colorful gradient which is too expensive to reproduce My logo looks blurry when I try to print…
Do you sometimes feel your nonprofit is having an identity crisis – like one of your programs or events is more well-known than the organization itself? If the public recognizes the event or program, but not the organization that has worked so hard to make it a familiar success, this can be a problem —…
We know that branding is a great way to uncover and define an organization’s authentic self. But did you know that some of the most authentic stories may come from the past? A group that’s growing its brand reputation and perception should consider not only look into the future, but backwards, too – to identify and honor…
The terms brand, identity, and logo can be can be difficult to distinguish. They mean different things, and I for one have been guilty of using them interchangeably. And if the brand strategist/designer is doing it, I know others may be muddled too. Let’s figure out the differences between these potentially confusing terms. 1. Logo…
In spite of your best efforts at getting the message out – from your website, to email, to print communications, to fund raising events – there may come a point when you realize your efforts could be more professional, accurate, resonant, or consistent. Then you know it’s time for a re-brand.
This article originated from a webinar presented by Julia Reich for nonprofitmarketingguide.com, where attendees learned to elevate their knowledge of logo design, so they left knowing what makes a good logo and what makes a bad one.
An Upstate NY organization had just gone through a strategic planning process, after which we were brought on board to re-design their logo.
