With branding, history matters

April 20, 2016brand, brand personality, brand positioning, brand strategy, brand values, branding, fundraising, graphic design, higher education, logo, nonprofit brand, nonprofit branding, nonprofit communications, nonprofit design, organizational rebranding, re-branding, visual communication, visual identitybrand, brand awareness, brand development, brand history, brand management, branding, logo design, nonprofit brandingJulia Reich

We know that branding is a great way to uncover and define an organization’s authentic self. But did you know that some of the most authentic stories may come from the past? A group that’s growing its brand reputation and perception should consider not only look into the future, but backwards, too – to identify and honor…

Stone Soup Creative

Tag: brand history

With branding, history matters