This tool will help you define how your organization acts, looks, feels and sounds. Once established, Brand Personality becomes the guide for external and internal communications.

How aware are you of your organization’s brand? Answer the 25 YES/NO questions in this quiz, which provides an accurate place to begin thinking about the state of your brand.

This tool will help you better understand and target the people you are trying to reach with your communications (otherwise known as PSIs: Participants, Supporters, and Influencers). Your Ideal Audience Persona represents the kind of person you want to communicate with. This way you can make marketing decisions that attract, inform, and engage – all with them in…

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This tool will help you establish your organization’s brand personality, by defining some key visual and character traits. How do you want your brand to come across in its actions, visuals and messages? What tone do you want your brand to have? For example, subdued vs. colorful? Raw vs. refined? Formal vs. casual?