Presented for the Indiana Society of Association Executives • November 12, 2015 • Indianapolis
Register here for Tech Talk Lunch: Brand Basics
Your association does great work — but with over 90,000 associations in the U.S., how do you break through the clutter so potential members get to know you and care about what you do?
The answer is strong branding. When done successfully, it can help your association build emotional attachment within the community and attract the attention and support you need.
Speaker: Julia Reich
Julia Reich combines a strong design, business and leadership background as Principal of Stone Soup Creative. She oversees the firm’s creative studio on a variety of innovative branding, marketing and design projects for nonprofits, foundations and educational institutions. She has also been featured in several design books including Graphic Recycling and The Big Book of Green Design. Learn more about her and the studio at Stone Soup Creative, Facebook andPinterest. You can also follow her on Twitter @juliareich.
Date: Thursday, November 12
Time: 11 a.m. – 1:30 p.m.
Agenda:
11–11:30 a.m.: Registration
11:30 a.m. – 12:15 p.m.: Keynote on Branding
12:15 – 12:45 p.m.: Positioning Exercise
12:45 – 1:00 p.m.: Group Discussion
1 – 1:15 p.m.: Personality Exercise
1:15 – 1:30 p.m.: Group Discussion & Wrap-Up
Location: TBD in Indianapolis, IN
Cost: $60 for members/$80 for non-members/Register more than one person from the same organization for $50 each
