This well-known, free and federally-funded pre-school program is facing several challenges here in southern Indiana:

• Competition in the form of the state of Indiana’s in-school pilot program
• Prospective participating families may not engage with common forms of advertising and outreach such as radio spots and newspaper ads
• There is no marketing budget, marketing training or staff tasked specifically with marketing activities available to Head Start programs
• Head Start budget is primarily dedicated to programming
• These are issues that the correct branding can address.

In this 2-hour workshop, Julia will engage attendees with hands-on activities and discussion on how to develop an authentic brand.

Takeaways include:

• How to determine each Head Start location’s unique personality and values
• How to capture that personality and core values in brand messaging
• Identifying the correct target audiences and marketing to them in a way that resonates emotionally
• DIY resources [free or low-cost] for management staff