In spite of your best efforts at getting the message out – from your website, to email, to print communications, to fund raising events – there may come a point when you realize your efforts could be more professional, accurate, resonant, or consistent. Then you know it’s time for a re-brand.
This article originated from a webinar presented by Julia Reich for nonprofitmarketingguide.com, where attendees learned to elevate their knowledge of logo design, so they left knowing what makes a good logo and what makes a bad one.
This is Part 2 in a series of posts Julia Reich wrote for the nonprofitmarketingguide.com blog, about how to hire a graphic designer or design firm. 
Now, assuming you’ve found some likely candidates, how do you narrow down your choices? I cover what to look for in a design firm so you can pick one with a sensibility and methodology (and pricing) that’s a good match for you and your organization.
An Upstate NY organization had just gone through a strategic planning process, after which we were brought on board to re-design their logo.
I was honored to be a guest post-er last week on Kivi’s Nonprofit Communications Blog. The title is Part II because Kivi had addressed the topic earlier in April, here. …… I met Julia Reich at the NTC conference (at the 501 Tech NYC Happy Hour to be exact) and being the nonprofit marketing geeks we […]
I’m currently enrolled in a 12-week class called The Certified Networker, held by the Referral Institute of Ithaca. In the class, I am learning how to develop relationships with people and create a referral network, which will help me grow my business. Part of this work involves enhancing my business image by developing a marketing […]
I had a lovely chat today with a friend who runs the communications dept at a small liberal arts school. Among other things, we discussed summer in the Finger Lakes (wonderful but busy), local winery marketing (mostly abysmal), her design needs (bountiful yet budget conscious), and my business (growing). She said she constantly receives materials […]
UPDATE, 8/9/10: I met with the organization, wrote the proposal, and my firm has been shortlisted for this project. Lately I’ve been writing a lot of proposals, but they have not been yielding good results. I’m determined to vet the proposal-writing process more carefully, instead of jumping into it with a “nothing ventured, nothing gained” […]
special performance by Tommy Tune, Broadway legend Bright lights, lofty architecture, free-flowing caviar and champagne, silent auction items in the thousands of dollars, the most dedicated and talented medical researchers and surgeons in the country, Mayor Bloomberg, and Broadway legend Tommy Tune – all came together last month in support of the National Marfan Foundation’s […]
