Knowing who you are as an organization and how you are perceived is a critical part of the branding process. Once you’ve got a handle on your mission, vision, values, and messages (congrats!), you’ll want to start disseminating your brand identity to the world. But do you really know who you’re trying to reach? A…
Lately I’ve found myself in the odd position of recommending an organization not pursue developing a new (or re-designing their existing) logo and tagline. Why do people so commonly think it should be their first marketing step, and why am I – a branding consultant – pulling back the reins? Your logo is good enough…
Strategic planning and branding are different—but one sets the stage for the other. And the other supports it right back. Today, I’m going to define each and discuss how they ideally and effectively work together. How can your organization get the most out of their relationship? Let’s dive in. What is strategic planning? Strategic planning…
Let’s say your nonprofit is going through a rebranding, and it’s time to review logo options from your designer or design firm. The ensuing discussion can easily become derailed and devolve into a subjective discussion of who likes blue and who hates orange. It’s important to move beyond personal judgements to ensure you end up…
Creating an annual report is never an easy endeavor. Here are 3 tips to make the process a little easier, a little faster, and a little more budget-friendly. 1. Make it Shorter Direct mail isn’t dead yet. For many groups, printing and mailing an annual report is still relevant. It makes donors feel good to…
This post is the second in a 2-part series on branding for nonprofit fundraising events. In Part 1, I discussed why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event. In Part 2, I describe some uncommon (and common) fundraising event ideas. Charity…
This post is the first in a 2-part series on branding for nonprofit fundraising events. I discuss why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event. Part 2, which will be out in October, covers out-of-the-box fundraising event ideas that are sure to…
It seems that, with all the focus on social media, multi-channel campaigns, mobile technology, etc., it’s important to not let slip to the back burner some key reminders of how your nonprofit website plays an anchor role in your nonprofit’s brand. In this post I explore what are some website-specific branding considerations? How does your nonprofit website support your brand *and* all the other online presence considerations?
Food produced sustainably, it seems to me, is one of life’s primary elements. It all starts there. It is the basis of the health of the environment, my personal health, and for my family who eat the food I cook. Everything flows from health: physical energy, mental acuity, emotional balance.
This article originated from a webinar presented by Julia Reich for nonprofitmarketingguide.com, where attendees learned to elevate their knowledge of logo design, so they left knowing what makes a good logo and what makes a bad one.
