I’m currently enrolled in a 12-week class called The Certified Networker, held by the Referral Institute of Ithaca. In the class, I am learning how to develop relationships with people and create a referral network, which will help me grow my business. Part of this work involves enhancing my business image by developing a marketing […]
I’ve got branding on the brain – because I’m in the midst of several branding projects and also because I gave a workshop last night on the topic at Alternatives Federal Credit Union in Ithaca, NY. Here’s a short excerpt from that talk. …. If you are in the process of working with a design […]
I had a lovely chat today with a friend who runs the communications dept at a small liberal arts school. Among other things, we discussed summer in the Finger Lakes (wonderful but busy), local winery marketing (mostly abysmal), her design needs (bountiful yet budget conscious), and my business (growing). She said she constantly receives materials […]
UPDATE, 8/9/10: I met with the organization, wrote the proposal, and my firm has been shortlisted for this project. Lately I’ve been writing a lot of proposals, but they have not been yielding good results. I’m determined to vet the proposal-writing process more carefully, instead of jumping into it with a “nothing ventured, nothing gained” […]
special performance by Tommy Tune, Broadway legend Bright lights, lofty architecture, free-flowing caviar and champagne, silent auction items in the thousands of dollars, the most dedicated and talented medical researchers and surgeons in the country, Mayor Bloomberg, and Broadway legend Tommy Tune – all came together last month in support of the National Marfan Foundation’s […]
The first-ever IGNITE event took place in Ithaca this past tax day, April 15, 2010. Dozens of people, including entrepreneurs, technologists, DIYers, creative professionals, grad students, and other brainiacs gathered at Pixel Lounge in Collegetown to view fourteen presenters, who had just five minutes to convey their ideas, using 20 slides that automatically advanced every […]
(*this entry was originally a guest blog post I wrote on the Marketing Mix Blog last April; this new version below has been expanded upon) I used to go to this one diner every day for lunch. This was back when I lived in the city. One time, after my meal, I went up to […]
alpaca at the Cayuga County Fair I’ve been negligent in writing blog entries lately, now that the rainy season has ended. Instead I’ve been out & about trying to get the most out of summer. And dear readers, let me tell you, that looong, cold, harsh central NY winter IS worth it when summer finally […]
Here’s my dog, Rory, a cross (I suspect) between a walker coonhound and a redbone coonhound. At 2.5 years of age, she’s graceful, affectionate, athletic, social, smart, and incorrigible. I adopted her when she was 6 mos old from the Wanderer’s Rest Humane Assoc. in Canastota, NY. I try to take her to this dog […]
During the first six months of 2009, I participated in an intensive and esteemed program called Leadership Cayuga (LC) with about 25 other people (Much has been previously documented and written about LC, so I won’t go into the details of its history or purpose – click here to learn more). As part of our […]
