Creating an annual report is never an easy endeavor. Here are 3 tips to make the process a little easier, a little faster, and a little more budget-friendly. 1. Make it Shorter Direct mail isn’t dead yet. For many groups, printing and mailing an annual report is still relevant. It makes donors feel good to…
Here are words of wisdom for the next generation (tips I shared with Millennials at the Behance Portfolio Review in Indianapolis), and how they translate for the rest of us. 1. Learn Before you Leap Next generation: I went off on my own too soon, and had to learn everything on my own. If I…
At Stone Soup Creative, before we begin the design process, there is a lot of information that needs to be gathered, assessed, and organized. This is Information Architecture (IA). And it’s the nerdiest—and best—thing that will ever happen to your website. What is information architecture? If the definition of information is “details about a subject,”…
You’ve surely seen them around – perhaps admired them for their tab-free, 3-D coolness factor – and wondered, is a single long page the right approach for my organization’s online presence? Not so fast. Here are 3 myths debunked about single-page scrolling websites: Myth #1: They’re easier to design, develop and maintain Properly-designed and developed…
Creative agency brings ‘magic stone’ to South-Central Indiana MARCH 26, 2014 TERRE HAUTE, IN Award-winning graphic design agency Stone Soup Creative brings their unique flavor of design, branding and marketing experience to South-Central Indiana. Stone Soup Creative opened its doors in New York City in 2000—and under the guidance of firm principal, Julia Reich—has grown…
I just can’t stop writing about infographics. They teach people, tell stories, and compel with powerful information—which is hard to do in today’s age of information overload. Since the majority of people learn things visually (I myself am certainly a visual learner), the subject is as topical as ever. Recently I’ve been presenting webinars on…
It’s the week after the Super Bowl and the internets have been slathered in commentary about Puppy Bowl X and Budweiser’s cute new Puppy Love commercial. Since I love my dogs (and all my animals!) so much – and I’m a sucker for the groups fighting for their welfare – this month’s topic is easy:…
This post is the second in a 2-part series on branding for nonprofit fundraising events. In Part 1, I discussed why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event. In Part 2, I describe some uncommon (and common) fundraising event ideas. Charity…
This post is the first in a 2-part series on branding for nonprofit fundraising events. I discuss why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event. Part 2, which will be out in October, covers out-of-the-box fundraising event ideas that are sure to…
It seems that, with all the focus on social media, multi-channel campaigns, mobile technology, etc., it’s important to not let slip to the back burner some key reminders of how your nonprofit website plays an anchor role in your nonprofit’s brand. In this post I explore what are some website-specific branding considerations? How does your nonprofit website support your brand *and* all the other online presence considerations?
