New logo design for the Cayuga County Chamber of Commerce
An Upstate NY organization had just gone through a strategic planning process, after which we were brought on board to re-design their logo.
Blog
How to Hire a Graphic Designer or Design Firm Part 1: Where to Look
(this article first appeared on Kivi’s Nonprofit Communications Blog on October 5, 2011. This is Part 1 in a series of posts that I will share on Kivi’s blog about how to hire a graphic designer or design firm.) …. If you’ve never worked with a designer before, the task can seem daunting. I’ll try […]
My summer of 1990 on the Appalachian Trail
There’s a little game going around facebook right now where someone gives you a numerical year, and you write a post on what you were doing that year. This story is about 1990 – the summer of 1990, between my sophomore and junior years of college. I was 20 years old, more than half my […]
Branding Essentials for Nonprofits
Join Business CENTS and Julia Reich, Principal of Julia Reich Design in this new workshop designed with Nonprofit organizations in mind! Business CENTS and Julia Reich, Principal of Julia Reich Design presented this new workshop on Wednesday, July 27, 2011, designed with Nonprofit organizations in mind. Our workshop objectives were to: • Learn what branding […]
Conveying Data with Infographics: School Food FOCUS Case Study
The Challenge Our client, School Food FOCUS*, recently asked us to re-design this marketing piece. The reason for the re-design? They felt it was not adequately communicating the scope of what they do and who they do it for. Plus it’s just kind of homely. (By the way, I’ve eliminated non-essential text and graphics from […]
Graphic Design Style Guides, Part II – With Examples
I was honored to be a guest post-er last week on Kivi’s Nonprofit Communications Blog. The title is Part II because Kivi had addressed the topic earlier in April, here. …… I met Julia Reich at the NTC conference (at the 501 Tech NYC Happy Hour to be exact) and being the nonprofit marketing geeks we […]
My GAINS Profile
I’m taking a 12-week class called The Certified Networker, a program of The Referral Institute. Each week a small group of students – mostly solopreneurs like myself – meet in Ithaca to learn how to build our businesses by referral. I’m in the process of identifying my network (or ‘contact sphere’ of people who can […]
An End of the Year Appeal from the International Brotherhood of Handy Husbands
Dear JULIA, Your important contribution of PAELLA to the International Brotherhood of Handy Husbands (IBHH) helps us to do good work these holidays. With your generous sponsorship we have been able to maintain a historical rural American home. Here are some of the exciting recent projects we’ve completed: • fixing the fireplace insert fan • […]
Why I Do What I Do
I’m currently enrolled in a 12-week class called The Certified Networker, held by the Referral Institute of Ithaca. In the class, I am learning how to develop relationships with people and create a referral network, which will help me grow my business. Part of this work involves enhancing my business image by developing a marketing […]
Is Your Logo Effective? A Handy List of Criteria
I’ve got branding on the brain – because I’m in the midst of several branding projects and also because I gave a workshop last night on the topic at Alternatives Federal Credit Union in Ithaca, NY. Here’s a short excerpt from that talk. …. If you are in the process of working with a design […]
