Julia’s guest blog posts and podcast interviews:
Branding
- 9 Steps to Defining Your Nonprofit’s Brand Personality
- The Art of the Re-Brand: How New York Insight Meditation Center evolved to convey a “more profound and holistic message” [read more »], originally published in The Journal, DMA Nonprofit Federation, September 2014
- Nonprofit Branding – Through Your Website, and Beyond
- How Do You Know When it’s Time to Re-Brand?
- Graphic Design Style Guides
Graphic Design
Infographics
Logo Design
- Ten Important Considerations for Your New Nonprofit Logo
- Is Your Logo Effective? Tips to Evaluate Your Visual Identity
- Logo Trends: How Does Yours Stack Up?
- Great Logos Evoke Emotion: Three Things to Consider When Designing a Logo
Marketing
- How to Create an Ideal Audience Persona: Three reasons & a worksheet
- Elements Your Nonprofit Needs for Better Visual Digital Communication
- A Marketing Primer for Non-Profit Orgs [read more »]
Originally published on catalysta.net, Profiles of Trailblazers who Innovate with Community in Mind, September 17, 2012 - How to Hire a Graphic Designer or Design Firm, Part 1: Where to Look
- How to Hire a Graphic Designer or Design Firm, Part 2: What to Look For
- 2012 Nonprofit Marketing Communications: A Recap of Trends, Tools, and Tactics
Podcasts
- Causevox: “On Identifying Ideal Donor Personas & Why They Matter” [October 31, 2016]
- The Yoga of Nonprofit Communications: “Branding: More Than Just a Pretty Logo” [March 12, 2016]
- Indiana Society of Association Executives: “How to figure out your association’s brand positioning” [October 8, 2015]
- Marketing-Mentor: Should You Design Your Own Logo? [October 03, 2012]
