Brand Positioning is what makes you different from every other organization, and its main purpose is to supply a reason to buy (or give, or join, or participate). Your Positioning should appear on every bit of marketing you do, so your network can immediately know your purpose and value. There are six ways an organization can differentiate itself. Which one will give you the boldest, most compelling position? Use this together with the Brand Positioning Action Plan Worksheet and Brand Positioning Statement Guide.
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